IAM Worldwide debuts latest campaign featuring World No. 1 pickleball star Anna Leigh Waters

Manila Times - Oct 6, 2026

MANILA, Philippines – Following her official appointment as Global Sports Ambassador, IAM Worldwide has launched its newest commercial starring global pickleball sensation and undisputed World No. 1 Anna Leigh Waters.  The campaign spotlights the multi-titled champion promoting the IAM Amazing Organic Barley Gummies, reinforcing the connection between elite athletic performance and accessible daily nutrition. The launch arrives as pickleball continues its meteoric rise as the world's fastest-growing sport. Sweeping across continents from North America to Asia, the paddle sport has transcended casual recreational play to become a global cultural phenomenon.  The Philippines has rapidly emerged as a key epicenter for pickleball in Southeast Asia. Across Metro Manila and key regions, the sport’s accessible, fast-paced, and highly social nature has ignited a nationwide obsession, with dedicated complexes opening nationwide and thousands of local "picklers" joining the movement. In the playful yet high-energy commercial, Waters is seen engaging in a competitive pickleball rally against a cute, animated IAM Gummy Bear, highlighting the dynamic blend of high-level athletic performance and recreational fun.  But beyond the playful action, the 60 seconder also reflects the mental fortitude and physical drive required for Waters to remain at the very top of her sport.  The campaign’s messaging centers on conquering the unexpected and...

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